I no longer work as the part timer but there were some things I noticed to get maximum and positive exposure.
People with answers & solutions
There must be someone, with knowledge to answer customers questions and demonstrate how to use the products as well as sell, at the counter at all times.
If the only person available has to be away for nature calls or emergency, there should be a sign or someone else to replace that person. No matter how good is the product, if the staff is unsure or not available, customer would go to another brand.
Only loyal customers (or desperate) would come back if there isn’t any staff earlier. Customers think, “Fine, if there’s no one to take my orders or serve me, I might as well go to other brands/outlets with service.”
Information / Updates displayed
Humans are such visual creatures. We capture pictures, then text.
Talkers and posters announcing the promotions and sales would attract attention. Not all customers are brave enough to ask the promoters what promotion is available. Of course, the talkers & posters must be eye catching and relevant, positioned at the most visible place – the eye level or higher. No point printing talkers but place them on the back of the products.
Are there enough brochures to pass around? Placing brochures at own counter and cashiers as well as information counters works. While customers are queuing, they fiddle things and look at brochures.
Customers perception on company
Advertisement and marketing do influence your customer base. Brother’s products are strong and reliable yet their products are not as famous as HP and Canon. Your models influence too. A famous person is more likely to pull his or her fans to buy the products as well.
It’s why cosmetics and fashion brands clamour celebrities, especially nominated actors & actresses to wear their products to Awards event. Diehard fans are likely to buy products endorsed by their favourite idols.