Last Saturday, I followed Devi to StoresOnline – Internet Marketing Conference at JW Marriott. It was advertised in newspapers with “Free dining experience”, “Free MP3 & organizer” – which reminds me, I have to redempt my business organizer! – with free entrance!
I was going to work during the weekends so I couldn’t join her. As luck would have it, I had resigned from the job before I was given the offer letter. So I was free to join her. Besides learning more about E-Commerce is good, I can get new ideas for my handmade and imported jewelleries, original fragrances business in De Mystic Box. ;)
In the online version, there was a 9AM so we thought it would start at 9am. Devi had called the phone # provided in the newspaper several times and FREE 90 minute dinner conference in your area but nobody answered! Terrible service..
I asked Devi, “Is this for real? Free food and advice? They’ll get us to buy something later.”
So we arrived at Kommuter at 8am + with blur eyes. So not enough sleep. *yawn* The night before, I had celebrated Sam, T-Bone and NeverZzz’s birthday with friends.
When we reached there, we saw the sign and arrived there 9+am but it had started! We checked the schedule with the staffs at the lobby and found out the time for the next session. The friendly staff told us usually the registration and food were done 1 hour before starting.
The organizer was a novice? There was no schedule listed in the newspaper or email, whatsoever.
We decided to check out the conference anyway and found our way through the halls and peeked through the ballroom’s door slit. There were only about 2-3 rows filled for the 1st session. So few people!
So we walked around the area since Devi had never shopped around there, except – passing by Low Yat Plaza and once at Times Square! A city gal who rarely venture out to the city. :)
Most of the shops weren’t opened yet. Borders was opened!
“Want to watch movie?!” Devi asked.
We went to GSC but it wasn’t opened yet. Lots of horror & CNY movies.
We checked out the magazines and then left for the conference. The staffs were Caucasions in suits.
Tea and coffee were available.
There were more people this time.
The instructor was a Lance Robinson. He was funny but it was a typical marketing conference to make money.
He pressed the importance of 3 words:
As for the specific steps to the magical 3 words, you’ll have to attend the real conference at RM150 + free guest. He claimed all the sessions were “SOLD OUT” but “if you can’t make it, you can talk with our staffs at the back if we can slot you in.” How SOLD OUT is that?
If you go to the Real conference, Lance said, “You’ll get a DVD which you must view before coming to the real conference and there’ll be a team from US to consult you personally.”
He touched briefly about The Benefits of E-Commerce, Business Model package that StoresOnline offer, ePublishing and Drop Shipping (establish direct business with manufacturers).
Business Model package:
- Programming & Software (SW) fee (1 time only) RM5 800
- Hosting & Support (annual) RM5 600
This is valid if you have attended the Real Conference. Better yet, you’ll get #1 Programming & SW fee (1 time only) RM5 800 waived off. Hah.
Since there weren’t enough Business Organizer to give to us, we had to enter our codes in Success-Event.
It’s clever that they are giving free conference as a lure to get you to buy their products & services. It’s probably cheaper and faster than hiring marketing and sales staff to attract clients one-to-one.
For listening this, we got a lump of chicken/fish with bits of salad and witnessed 2 audiences pocketed RM50 each.
We didn’t buy the Real Conference but almost 1/2 of the audiences did. In fact, a man sitting next to me let us see his box which contained a DVD and some papers about StoresOnline.
Lance did mention that appearing at the top of search engines are SUPER important. “If you are not at the top, words and description are very important.” The word “FREE” is the catcher.
Google search “Storesonline internet marketing conference”